This story is a work in progress. You can view my latest work at Automox.com.

Tools Used:

  • Qualitative Analysis (usability testing + heuristics via UserTesting.com)
  • Quantitative Analysis (heatmaps + conversion rates via HotJar.com)
  • Wireframes & Visual Design via Sketch + Invision
  • Front-End Development (git, rails, haml, css)