Problem – Coaches need client nutrition data to be effective, but clients weren’t using our nutrition logging features.
Solution – Give clients a simple way to connect their MyFitnessPal account. Coaches get the nutrition data they need, and clients continue using their meal tracking tool of choice.
Outcome – We saw immediate adoption of this feature, increased NPS, and converted many potential customers who were “waiting for this feature”.
Nutrition management from coach perspective (left) and athlete perspective (right). View prototype
More context coming soon.